Melissa Ryan

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Surprised it’s taken this long for advocacy groups and other orgs to jump on the quiz bandwagon. 

Surprised it’s taken this long for advocacy groups and other orgs to jump on the quiz bandwagon. 

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I love everything about this birthday card action: voting, the donation landing page after, even the follow up email. Beautifully done. Nice work OFA!

I love everything about this birthday card action: voting, the donation landing page after, even the follow up email. Beautifully done. Nice work OFA!

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Love this matching gifts email from the Clinton Foundation. Actual amount and actual donors. 

Love this matching gifts email from the Clinton Foundation. Actual amount and actual donors. 

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The tweak was that if the word "congratulations" is in the comments, a post gets a boost. This makes sense because congratulations is the No. 1 thing people say in response to huge events, like an engagement, a graduation, a new baby, or a new job — exactly the kind of stuff that Facebook wants to surface.

The one word guaranteed to get your posts more play on Facebook? Congratulations. Makes complete sense.

Source: Business Insider

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Well and Lighthouse now using ActBlue Express on Facebook for their clients. Second example of it I’ve seen today. 

Well and Lighthouse now using ActBlue Express on Facebook for their clients. Second example of it I’ve seen today.